It is indeed an alarming fact that 2 in every 3 women are wearing the wrong size bra. Sadly, we take more time and care buying a pair of shoes than a bra, when the damage that can be done is every bit as bad. You wouldn’t buy a pair of shoes without trying them on….the same should apply for a bra.

• It is very important to know and understand that wearing the wrong size bra can not only be uncomfortable but it also won’t provide adequate support and this can lead to back, neck or shoulder pain, especially for women with a larger bust because they have more weight to support.
• In addition an ill-fitting bra may damage the delicate breast tissue and may cause skin chafing or irritation.

Remember well fitting underwear will also make your outerwear look much better.All breasts differ in terms of the volume, shape and spacing of the breasts.

• Our breasts change for all sorts of reasons over our lives (puberty, throughout the menstrual cycle, with weight gain or loss, with the contraceptive pill, during pregnancy, during menopause and in old age).
  
  The breasts lie on the muscles of the chest wall and are attached to the chest wall by delicate ligaments called the ‘Coopers’ ligaments.
  
• The Coopers ligaments stretch with age resulting in breasts sagging.
  
• Once the Coopers ligaments stretch, nothing will restore them to their original position
  
• If adequate support is not worn, then this will accelerate the sagging process no matter what age you are.
  

· NB There are no muscles in the breast – only fat and milk producing glandular tissue.